Marketing and engagement that helps health plan members take action

For health plan teams across the member lifecycle, from enrollment and onboarding to care, quality, and renewal.

Meet with the Behavioral science team

Thank you for booking time with Limetree's Behavioral Science team.

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HOW WE WORK

How we help health plans get members to act

We combine three tools to drive enrollment, Stars, retention, and benefit use.

Behavioral Science


See what moves people to act

We find what makes the next step feel hard, unclear, or not worth it, then reframe the message around it.

Data Science


Know which members respond, and when

We analyze your data to see which groups respond and what they respond to.

Performance Marketing


Reach them, test it, and scale what works

We launch, measure against what you run today, and keep what wins.

Understanding a message is not the
same as acting on it

Read the four layers we design around to close that gap.

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Real results across the member journey

Case studies on enrollment, retention, Star ratings, and benefit use. See how we move members to act.

ENROLLMENT

We made a heart health benefit tangible and easy to act on, increasing enrollment by 240%.

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CAHPS

Targeted member interventions moved the overall CAHPS score by one Star in year 1.

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D-SNP RETENTION

Predictive targeting and behavioral science reduced DSNP member churn by 54%.

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Get updates on the member topics you work on

Pick your topics, and we'll email you when we publish new case studies and insights.

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HOW WE START

We turn what you already have into messages people act on

Limetree is a marketing firm, not a platform.
Nothing to install, and we work in the channels you use today.

What you bring, which is what you offer, the experience you deliver, and the messages you send today, connects to what Limetree does. Insights finds what drives each decision, Strategy decides who to reach first, how, and what to say, and Performance measures what works and does more of it.
What you bring, which is what you offer, the experience you deliver, and the messages you send today, connects to what Limetree does. Insights finds what drives each decision, Strategy decides who to reach first, how, and what to say, and Performance measures what works and does more of it.